Why We’re Rebranding
When we launched Signals, the name made perfect sense. It captured what we offered at the time: a way for teams to quietly and consistently raise their hand—to send a signal—about how things were going at work.
But we’re not standing still. Over the coming months, the product is evolving. We’re building smarter ways to connect teams, streamline communication, and turn insights into action. We needed a name that reflects that shift. Something active, fast, and human.
That’s why we’re moving to a name that captures that mission.
For us, it’s more than a name—it’s a mindset. We are a relay for critical information - passing the message clearly. We’re about trust, teamwork, and progress. And let’s be honest, we need something that’s a lot less likely to get us mistaken for an encrypted messaging app or confused with stories about leaking battlefield plans.
So—same people, same mission, smarter name.
The Vision
We believe that when teams feel heard, businesses move faster, lead better, and grow stronger.
That’s why we’ve built the simplest way to tune into how your team is feeling—week by week, moment by moment. We cut through the noise to bring clarity: what’s working, what’s not, and what to do next.
No long surveys. No guesswork. Just honest signals relayed to the people who can make a difference.
Because when communication flows, trust follows. And when trust is strong, performance takes care of itself.
What to Expect
Over the coming months we'll be busy building out the rebrand and an exciting new set of features on the platform, all aligned to our expanded mission. We'll see you in soon with a fresh new look and a product that empowers leaders with a constant stream of insights, delivered clearly, quickly, and with purpose.
Laurie Grattan Creative Director
— Signals